• Project: Sochi Olympics 2014
  • Company: Canadian Tire
  • Duration: October 2013 – February 2014
  • Role: Creative Lead

Sending care messages to our Canadian Olympians – It was a success! Anchored by the We All Play for Canada campaign and with Jonathan Toews as the leading face; this was ranked #1 as the most successful Olympics campaign that “connected with me” and “improved your opinions of the company”.

This was a challenging project as there were many moving parts. PR campaign dates were set and development needed to start yesterday, the pressure was on. Working with the project manager we prioritized, focusing on concept layouts to then asset production. I was able to manage client expectations and minimize risk in order to deliver on time.