• Project: Electric Vehicle
  • Company: Ford Canada
  • Duration: September – December 2018
  • Role: Art Director

The EV space has been extremely competitive for the last few years and Ford wants to be the thought leaders in this segment. With a strong value prop and knowledgeable content from industry leaders the team planned to revamp their EV section of their Canadian corporate site; to gain more awareness and drive engagement with their clients and prospects.

This was a fun project because the client wanted new ideas as well as incorporating their recent EV campaigns. I introduced a lighter look to their assets incorporating icons, illustrations, and data visualization to offset their lifestyle images.